At LuxuryApartmUpen, our business model is built on the foundation of trust, exclusivity, and elevated personal service. We do not operate as a traditional real estate brokerage. Instead, we function as a bespoke property advisory and concierge platform for discerning clients who seek premium residences in Switzerland’s most desirable locations.
Our mission is not simply to find luxury apartments—it is to understand each client’s lifestyle vision and then transform that vision into a homefinding experience that is efficient, enjoyable, and entirely customized. We merge access to Switzerland’s ultra-prime property market with high-touch service, global real estate fluency, and a deep respect for discretion.
Core Model Pillars
Our business is structured around four core pillars: Personalized Search Advisory, Market Access & Intelligence, Legal & Contractual Oversight, and Relocation & Lifestyle Support.
1. Personalized Search Advisory
Unlike typical agencies, we do not push listings—we start with you. Every search begins with a one-on-one lifestyle consultation where we analyze your priorities, tastes, and logistical needs. From view orientation to smart home integration or walkable proximity to gourmet dining, every detail matters.
We then construct a custom search matrix that defines your must-haves, negotiables, and aesthetic preferences. Each recommendation we make is filtered through this lens—no noise, no irrelevant showings, no compromise on your standards.
2. Market Access & Intelligence
We specialize in unlocking access to properties that are often inaccessible through public listings. Thanks to our established relationships with private owners, developers, family offices, and real estate insiders, we offer clients a preview into a tier of the Swiss housing market that rarely meets the open market.
This includes:
Off-market apartments in Geneva, Zurich, Lausanne, and Lugano
New developments in elite ski resorts and lakeside enclaves
Historic properties with modern interiors hidden in city centers
Ultra-luxury rentals for temporary or transition stays
We also equip our clients with comparative insights, pricing benchmarks, and micro-market trend data to support confident, well-informed decision-making.
3. Legal & Contractual Oversight
Swiss real estate law can be complex, especially for foreign buyers and tenants. We embed legal expertise into every transaction, ensuring that clients are protected at all stages. Our multilingual legal team (German, French, Italian, and English) provides:
Review and negotiation of tenancy agreements, purchase contracts, and co-ownership rules
Cross-border legal structuring (especially for non-resident buyers under Lex Koller restrictions)
Coordination with notaries, financial institutions, and government authorities
Tax advisory support for high-net-worth individuals investing through holding structures
We act as both navigator and shield, ensuring clarity, compliance, and peace of mind.
4. Relocation & Lifestyle Services
Our service does not stop at the lease or closing signature. We continue to support our clients with tailored relocation assistance and integration concierge options. These include:
Moving logistics (luxury relocation, fine art transport, white-glove packing)
Utility setup, telecom and insurance onboarding
International school placement for families
Domestic staffing referrals (cleaners, chefs, drivers)
Personal concierge recommendations for wellness, security, and leisure
For many of our clients, especially those relocating internationally or between cantons, this holistic support is essential.
Revenue Streams
Our revenue model is centered on transparent, tiered service packages with additional add-ons and bespoke offerings for high-complexity searches or family office partnerships.
1. Tiered Service Packages
Essential Discovery Package (CHF 2,500)
Includes up to 5 curated property matches, one relocation consult, and 30 days of advisory access.
Signature Concierge Package (CHF 7,500)
Adds legal and contractual support, multi-city search, access to select off-market listings, and comprehensive lifestyle matching.
Ultra-Premium Residency Package (CHF 15,000+)
For clients with highly specific needs and privacy requirements; includes custom research, dedicated relocation support, legal liaison services, and unlimited advisory sessions over 90 days.
2. Success-Based Bonuses
In certain cases (e.g., exclusive buyer representation for purchase transactions), we may negotiate a success fee based on closing value or savings secured during negotiations. This model is transparent and fully agreed upon in advance.
3. B2B and Family Office Partnerships
We offer white-label services and co-branded solutions for:
International relocation firms
Private wealth advisors and multi-family offices
Law firms and fiduciaries managing high-net-worth client portfolios
HR teams supporting C-level executive relocation
These partnerships are based on monthly retainers or per-engagement agreements.
4. Custom Add-On Services
Clients may also choose from a menu of optional upgrades, including:
Architectural visualization for renovation planning
Private chauffeured property tours
Interior design consultations
Short-term luxury housing coordination during transition phases
Target Clients
Our clientele spans a broad spectrum of global professionals and elite individuals, all united by a common demand for quality, privacy, and precision.
C-Suite Executives and Relocating Professionals
Moving to Switzerland for corporate roles and needing seamless, high-quality integration into urban life.
International Families
Seeking large, well-located apartments with amenities, schooling access, and stability.
Wealthy Retirees and Lifestyle Seekers
Looking for long-term or seasonal residences near nature, wellness clinics, or art/cultural hubs.
Real Estate Investors
Interested in luxury rental assets for long-term capital growth and portfolio diversification.
Diplomats and International Organizations
Needing fully-vetted, secure apartments close to embassies or Geneva-based institutions.
Value Proposition
What sets LuxuryApartmUpen apart is not just what we deliver—it’s how we deliver it.
Discretion: Every interaction and transaction is handled with complete confidentiality.
Customization: No two clients receive the same solution—because no two clients are the same.
Exclusivity: We give you access to the homes that are never listed publicly.
Continuity: From the first call to move-in day and beyond, we stay with you every step of the way.
Multilingual, Multicultural Fluency: We serve an international clientele with respect and understanding.
Growth and Scalability
While our model is deliberately boutique, it is also scalable through regional expansion and strategic tech enhancements:
Expansion to Basel, St. Moritz, and Davos for seasonal residences
Client Portal (2025) with real-time listing previews, document uploads, and appointment scheduling
Partner Network of global real estate advisors for referrals and inbound relocation
Integration with legal and wealth advisory services for full-spectrum lifestyle planning
Financial Outlook
30% YoY growth in international client base
70% repeat/referral rate due to high service satisfaction
Increasing demand from C-level corporate relocations and institutional referrals
Long-term potential for licensed partnerships in global wealth hubs (e.g., London, Dubai, Singapore)